How do exhibitor booths work on Flat.social?

Exhibitors get a zone on the virtual floor where they place billboards with product info, NPC characters with descriptions, and audio isolation so conversations stay private. They can screen share for live demos. It works like a physical booth: visitors walk up, look around, and chat with the rep.

How many exhibitors can a virtual trade show on Flat.social have?

The number depends on your room layout and plan. You can fit 10-20+ booths on a single expo floor using audio isolation zones to keep conversations separate. For larger shows, create multiple expo rooms organized by category or industry.

Can attendees browse booths at their own pace?

Yes. Attendees move freely as avatars. They walk between booths, spend as much time as they want at each one, and leave when they're ready. There's no forced routing or timed sessions. It's the same browsing experience as a physical exhibition floor.

Do exhibitors need any special software?

No. Everything runs in the browser. Exhibitors set up their booths using Flat.social's build mode. They add billboards, NPC characters, and decorations through the same interface attendees use. Screen sharing for demos works natively in the browser.

Can I combine a keynote with the trade show floor?

Yes. Create a Conference room for keynotes and an Open Spatial room for the expo floor. Attendees move between them during the event. Open with a keynote, then release people onto the exhibition floor. Run panel sessions throughout the day between browsing periods.

Virtual Trade Show

Interactive exhibition booths, spatial networking, and live product demos your attendees can walk through

By Flat Team·March 5, 2026

A B2B SaaS company sets up 12 exhibitor booths in a Flat.social room. Each booth has billboards with product screenshots, a demo video link, and an NPC mascot that displays the company pitch when clicked. Attendees walk the floor, stopping at booths that catch their eye, and chat with reps through spatial audio. Two founders bump into each other between booths and start a conversation that turns into a partnership.

That's a virtual trade show that actually feels like a trade show.

Most online exhibitions dump everyone into a webinar or a list of Zoom links. There's no browsing, no serendipity, no "I walked past a booth and something caught my eye." On Flat.social, your trade show has a floor plan. Exhibitors build booths. Attendees walk around and explore. Conversations start the same way they do in a convention center: someone walks up and says hello.

Browse Booths Like a Real Expo

Attendees walk their avatars through the exhibition floor, stopping at booths that catch their eye and chatting with reps through spatial audio.

What is a virtual trade show?

A virtual trade show is an online exhibition where companies display products and services in digital booths, and attendees browse, network, and attend presentations remotely. The best virtual trade shows recreate the walk-around experience of physical exhibitions with interactive booths, live demos, and spontaneous conversations.

Why Host Your Virtual Trade Show on Flat.social

Walk-Around Exhibition Floor

Attendees move through the expo as avatars. They browse booths at their own pace, stop where they're interested, and walk past what doesn't fit. It's the physical trade show experience, online.

Interactive Booths

Exhibitors use billboards for product images, logos, and info. NPC characters act as booth assistants with click-to-read descriptions. Audio isolation keeps each booth conversation private.

Live Product Demos

Screen sharing lets exhibitors demo products live to whoever gathers at their booth. No scheduling needed. Walk up, watch the demo, ask questions through spatial audio.

Networking Between Booths

The space between booths is where deals happen. Attendees bump into each other, start conversations, and make connections that wouldn't happen in a webinar.

Keynote Stage

Add a Conference room for opening talks, panel discussions, or product launches. Switch between expo browsing and formal presentations throughout the day.

Spatial Networking Between Booths

Walk up to anyone on the expo floor and start a conversation. Spatial audio creates natural networking moments between exhibitor booths.

How to Host a Virtual Trade Show on Flat.social

1
Design the exhibition floor
Create an Open Spatial room and use build mode to lay out exhibitor booths. Place walls or furniture to define booth boundaries. Add a main aisle for foot traffic and a networking lounge area.
2
Set up exhibitor booths
Give each exhibitor a zone. They add billboards with their logo, product images, and descriptions. Place NPC characters with info modals for self-service product info. Audio isolation zones keep booth conversations separate.
3
Add a keynote stage
Create a Conference room for opening ceremonies, product launches, and panel discussions. Use Speaker layout for presentations. Attendees can move between the stage and the expo floor freely.
4
Invite attendees
Share the trade show link through email, registration platforms, or social media. Attendees click and join in their browser. Enable guest access for maximum reach.
5
Run the show
Open with a keynote, then release attendees onto the expo floor. Run speed networking sessions between talks. Let exhibitors do live demos via screen share throughout the day. Close with awards or a networking mixer.

Build Your Virtual Exhibition

Create an expo floor with interactive booths, live demos, and spatial networking. Free to start, no downloads for anyone.

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Virtual Trade Show Booth Types

Four ways exhibitors can set up their presence on Flat.social.

Classic booth with billboards, NPC greeter, and live rep

Live Product Demos at Your Booth

Exhibitors share their screen for live demos while attendees gather around the booth and ask questions through spatial audio.

Tips for Exhibitors

Making your virtual trade show booth stand out on Flat.social:

1. Staff your booth. An NPC with info is good. A real person ready to chat is better. Schedule shifts so someone is always in your zone during peak hours. Walk-up conversations convert better than any landing page.

2. Use billboards strategically. Don't cram everything onto one billboard. Use 2-3: one for your logo and tagline, one for your best product screenshot, one for a "book a demo" link. Keep text short since attendees are browsing.

3. Do live demos on screen share. When 3+ people gather at your booth, start a spontaneous demo. "Hey, want to see how it works?" is the most effective pitch at any trade show, virtual or physical.

4. Add an NPC with your elevator pitch. Write a 2-3 sentence product description for the NPC's info modal. Attendees who click it get your pitch even when your team isn't around. Think of it as your virtual event platform booth assistant.

Conversations That Lead to Deals

The best trade show connections happen in casual conversations between booths. Spatial audio makes every encounter feel natural.

Tips for Attendees

Getting the most out of a virtual trade show on Flat.social:

Walk the floor. Use WASD to move your avatar through the exhibition. Don't just teleport to specific booths. The best discoveries happen when you walk past something unexpected.

Click on NPCs. Every NPC character at a booth has product information. It's the fastest way to understand what a company does without committing to a conversation.

Talk to booth reps. If someone is standing at a booth, walk up. Spatial audio means you just start talking. No waiting for a chat window or scheduling a call. It's the same as approaching a booth at a physical virtual trade show.

Join speed networking. If the organizer runs speed networking between sessions, join it. You'll meet more people in 20 minutes than you would browsing booths for an hour.

Downloads required for exhibitors or attendees

2 min

Time to set up a basic exhibitor booth

Permissions for organizer and exhibitor control

Built-in engagement tools for trade shows

Virtual Trade Show FAQ

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Launch Your Virtual Trade Show

Interactive booths, live demos, and a floor attendees actually walk through. Build your exhibition today. Free to start.

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